ZODIAC X ANDY MANN
BRAND AMBASSADORSHIP WITH ANDY MANN
Creative Direction
Zodiac brand chose National Geographic Photographer/Director/Conservationist Andy Mann as Brand Ambassador for its Dive Watch program. The ‘Introduction to Andy Mann’ campaign marked the launch of this program. This gave momentum to a new push for strategic brand alliances and influencer partnerships. The goal was to increase brand awareness, align with Fossil Group’s commitment to sustainability and generate traffic to Zodiac & affiliate e-commerce sites.
As part of the campaign, we shot short and long form videos at Andy’s home in Colorado and diving with sharks in the Bahamas. The ‘Birth of the Super Sea Wolf’ video announced the official brand partnership with Andy and the launch of the Limited Edition watch by the same name.
The Andy Mann partnership grew into a fruitful long term collaboration for Zodiac leading to its association with Ocean Conservation Organization, Sea Legacy.
Thus reinventing Zodiac as a modern, culturally relevant, accessible Swiss watch brand.
