design research | service design
Team
Manali Mohanty, Cristina Tamburello, Annie Maxted, Fifi Monahan (Livework Studio, London, UK)
Client
Kite Pharmaceuticals, USA
The Brief
Kite Pharma is an American biotechnology company that develops cancer immunotherapy products, with a primary focus on genetically engineered autologous CAR T cell therapy, a cell-based therapy which relies on chimeric antigen receptors and T cells.
The team at Livework has been tasked with helping Kite understand the CAR T cell therapy journey from end to end with a user centric lens, so as to identify opportunities for improving the patient and customer experience. As well as improve access to treatment, thereby reducing mortality rates.
Process
User research, journey mapping, and service blueprint for Kite global operations
Outcome
The project is ongoing and confidential