KITE PHARMA, improved patient experience

design research | service design

Team

Manali Mohanty, Cristina Tamburello, Annie Maxted, Fifi Monahan (Livework Studio, London, UK)

Client

Kite Pharmaceuticals, USA

The Brief

Kite Pharma is an American biotechnology company that develops cancer immunotherapy products, with a primary focus on genetically engineered autologous CAR T cell therapy, a cell-based therapy which relies on chimeric antigen receptors and T cells.

The team at Livework has been tasked with helping Kite understand the CAR T cell therapy journey from end to end with a user centric lens, so as to identify opportunities for improving the patient and customer experience. As well as improve access to treatment, thereby reducing mortality rates.

Process

User research, journey mapping, and service blueprint for Kite global operations

Outcome

The project is ongoing and confidential