ZODIAC X Ryan Chaney
BRAND PARTNERSHIP WITH Ryan Chaney
Design Strategy/Creative Direction
Zodiac brand partnered with Dallas based Real Estate Developer/Builder/Designer Ryan Chaney for the launch of the Olympos watch platform. The goal was to increase brand awareness and generate traffic to Zodiac and affiliate e-commerce sites.
The ‘Zodiac Olympos Fathers Day 2018’ campaign was part of a new push for strategic brand alliances and influencer partnerships.
Traffic to website grew 50% in the 40 day time frame of the Olympos campaign vs. a growth of 26% in the previous main launch period.
