PORTFOLIO BRANDS — MANALI MOHANTY

PROJECT: ONE ELEVEN,
‘A SOLAR POWERED WATCH BRAND
FOR THE CONSCIOUS CONSUMER’

Role: Creative Director

Goal : Create new digitally native brand concepts that target white spaces in the market place to test, iterate and share learnings with Fossil Group brand portfolio. One Eleven was launched as part of Fossil’s ‘Design for the Future’ sustainability commitment. An exercise in speed to market, the brand was created and launched in just 3 months with 4 skus to start. It is considered Fossil’s poster child for a sustainable fashion accessory brand.

oneelevenwatches.com

PLATFORM: SW1

One Eleven launched with its first platform, the SWI.

PLATFORM: SWII

One Eleven’s second platform, the SWII was an attempt at using the maximum amount of recycled/recyclable content. Utilizing a 85% recycled stainless steel core, casing made of castor oil bio-plastic, strap made of R-pet (recycled water bottle) fabric and a solar movement with rechargeable batteries, this was Fossil Group’s most sustainable watch to date.

PLATFORM: FIELD WATCH

Popular and hip outdoor publication, Huckberry calls the One Eleven Field Watch ‘the eco-conscious adventure watch that’s powered by light and dedicated to innovation’. What differentiates the One Eleven Field Watch from other competitors, are its use of sustainable materials, a solar movement, screw down crown (for better water resistance) and super luminova markers (for readability in low light conditions).

PLATFORM: STRAP PROGRAM

Due to the success of and demand for our innovative interchangeable R-pet material straps, we introduced a strap program. Thus enabling even more customization for the end consumer.