BRAND PARTNERSHIP WITH HAILEY DEVINE

Brand Strategy/Creative Direction/Product Design Direction

Mon Amie invited Macro Influencer, Hailey Devine to be brand ambassador.  We selected Hailey because of her relatability as a young mother, down to earth personality and audience. Hailey & her partner, Bradley have a carefully cultivated predominantly female audience that values family, giving back to the community and a girl next-door fashion sensibility.

Hailey & Bradley traveled with Mon Amie to the WE Villages in the Maasai Mara, Kenya to tell the story of Mon Amie’s impact on the ground. (WE Charity was Mon Amie’s give back partner) Over the course of several months, Hailey shared Mon Amie’s story on her Instagram and YouTube channels as well as created & posted original content, hosted giveaways and contests.