earth day campaign
An integrated campaign to celebrate the 50th Anniversary of Earth Day
Design Strategy/Concept Direction/Branding/Product Design Direction
We took inspiration from the original Earth Day campaign to create branding for the campaign as well as a commemorative watch. The branding was equal parts nostalgic and retro - a throwback to the idealism and activism of the 70s. The watch design was inspired by the colors of the 3 elements: land, water and air.
This limited edition watch sold out within hours of its online pre-sale.
