Streamline. Clean Aesthetic. The beauty is in the form. Minimal and elevated use of logo. Not overly embellished.

Play on proportions. Always relevant. Elegant use of materials & colors. Feminine but not girlie. Fashionable but not trendy. Color play is classic. Signature hardware. Refined chain.

Glitz. Embellishment. Whimsical. Quirky. Logo as word play. Playful color.

Hardware. Heavy chain. Material mixes, especially sporty materials, synthetics, acetates. Unusual combinations/juxtapositions. Color is serious.

Next we created the design language for the 3 tiers of the product assortment pyramid. Defining the looks for CORE (Essentials), FASHION (Novelty) AND LUXE (Top of the Pyramid).

Metal, hardware, everyday basics

Material mix, logo, color

Personalization, customization, layered looks

Inspiration: urban essentials such as bike chains and locks, paper clips and hardware store finds.

Bold chains with a sport touch. Classic layering pieces with hardware emphasis.

Utilizing instantly iconic DKNY hardware to accentuate a large-link chain - the story's central theme. Chambers deftly conveys the street-inspired edge of the city with certain sophistication and style.

Playfully integrating brushed and polished finishes into effortlessly minimal design languages, Stanhope explores the sleek aesthetic of hardware. Smooth bangles, stack rings and hoop earrings pair with geometric studs and hex shaped rings for an urban, sophisticated look and feel that cleverly commemorates the energy and life of the city itself.

Exaggerated sport closures. Mix of materialization: silicone, plastics and leather. Bold and playful

The true genius of New York City is that it begs to be customized. Thousands of walks of life paint the city in the cultural diversity it's known to represent. So goes the story of Parsons, a collection that features vibrant color, bold new materials and innovative uses of the DKNY logo. As a result, earrings, cuff bracelets and multi-dimensional slider bracelets provide style and sophistication in myriad of combinations. This story is your story - wear it how you like it.