111 X vssl collab
BRAND PARTNERSHIP WITH VSSL
Concept Direction/Design Direction
One Eleven partnered with outdoor utility gear company, VSSL on a limited edition survival pack pairing up the Field Watch with a custom co-branded VSSL kit. The campaign video was shot collaboratively with VSSL Creative team in British Columbia.
The Limited Edition One Eleven x VSSL Field Survival Kit includes a 42mm solar powered Field Watch watch, a flashlight, two shot glasses, drinking games, a whistle, compass, carabiner, a mini first aid kit, and more, all packaged in a indestructible, waterproof anodized aluminum case that doubles as a flask.
The entire partnership from concept to product drop was executed in a mere 3 months. This was through the ingenuity of the One Eleven team in mixing and matching product already in production. The custom elements were branding and packaging which have a much shorter production timeline.
