one eleven X slowtide collab
BRAND PARTNERSHIP WITH SLOWTIDE
Design Direction
One Eleven collaborated with niche beach towel brand Slowtide on a gift set. This set was co-designed by the One Eleven and Slowtide teams. Comprising of One Eleven’s SWI watch and Slowtide’s best selling beach towel, the campaign was shot in Japan with a pro surfer and a pro skateboarder.