111 X DGS COLLAB
A brand partnership with Team Intrepid aka Do Good Shit foundation
Design Strategy/Concept Direction/Product Design Direction
As part of One Eleven brand’s commitment to environment stewardship and conservation, we partnered with Erich Roepke and Stein Retzlaff of Team Intrepid/ dogoodshit.org on a brand ambassadorship.
Do Good Shit/DGS’s mission is to implement and maintain human waste management solutions that preserve outdoor recreation areas and improve the livelihood of surrounding communities. As a DGS partner, One Eleven created the Limited Edition DEUCE and EVEREST watches co-designed with Erich and Stein, with 1% of sales going to Do Good Shit. The campaign was launched at an industry party at the Outdoor Retailer Show in Denver.
The Limited Edition EVEREST watch was an instant hit. It sold out within the first 10 days of its launch.
