field watch indiegogo campaign
crowdfund new field watch on indiegogo
Design Strategy/Concept Direction/Product Design Direction
One Eleven launched its 3rd platform, the Field Watch on Indiegogo with a goal of raising $10,000 in the 3 weeks between Black Friday and Christmas. We met and exceeded our goal in 2 weeks.
We also met our goal of gauging consumer interest, and gaining insights on demographic, pricing and product attributes; which we shared with Fossil Group and its portfolio of brands.
Popular and hip outdoor publication, Huckberry called the One Eleven Field Watch ‘the eco-conscious adventure watch that’s powered by light and dedicated to innovation’. What differentiates the One Eleven Field Watch from other competitors, are its use of sustainable materials, a solar movement, screw down crown (for better water resistance) and super luminova markers (for readability in low light conditions).
Besides the superior product, the success of the campaign was attributed to great storytelling to our target audience of conscious consumers. Such as the cross collaboration with One Eleven brand ambassadors, Team Intrepid who field tested the Field Watch in their ascent of the Corcovado Volcano in Chile. Content from this expedition was shared on One Eleven and Team Intrepid’s social media channels garnering 55,000 views.
